When the owner of the coffee cart Boaz Keeda, founder of Fibonacci Coffee, was running wanted to sell, Boaz said he’d love to buy it, if only he had the money.  Boaz had come to Australia with $700 and been working hard, but he didn’t have the savings to buy a business. ‘I said if…

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It took Boaz Keeda a few years to go from new immigrant to buying his first coffee cart and going into business for himself. Along the way he was a bricklayer, a warehouse packer, and a security guard. What he learned on those jobs wasn’t about the individual tasks. ‘The most important thing I got…

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The owners of Fibonacci Coffee have built the café franchise from scratch. Their focus was always to create a community and family-focused business model, and coffee houses struck them as the obvious way to go. Why coffee? Coffee has been with the larger world for a few hundred years, since the first beans were smuggled out…

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The management group of Fibonacci Coffee have very clear ideas about what they want the organisation to be like. They want it to be a good choice for people who are as motivated and inspired as they are. The management group is made up of 3 brothers – Boaz, Guy and Noam Keeda and Tal…

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Boaz Keeda, the founder of Fibonacci Coffee, developed his franchise model to be a low-risk, family-friendly, flexible small business with low entry costs. It operates on what’s called a ‘turnkey’ model. But what does that mean? Let’s find out… What is a turnkey system? “It’s like a car,” says Boaz. “A lot of people don’t…

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