About Us

Our Story

Founded in 1999 by Boaz Keeda and later joined by his two brothers Noam and Haggai, the three brothers embarked on a journey to change the coffee industry from the inside‐out. In 2009, the brothers found the missing link, and Tal Avni joined the team to establish the group operation and business opportunity that is now known as Fibonacci Coffee.

With over 40 years’ experience in the coffee and service industry, Fibonacci Coffee has the ability to create a vibrant and lively atmosphere in any location they choose and provide a first‐rate business opportunity to aspiring entrepreneurs from all walks of life. With a growing following of fans, Fibonacci is recognised as a market leader amongst coffee companies and boutique espresso bars in Sydney, Australia. With a national and global vision and hungry ambition, Fibonacci is sure to be seen soon in a suburb near you.

Our vision

Our Vision is to be the leading example of a first‐rate business opportunity and inspire people to step up in business for themselves.

Our mission

Fibonacci Coffee is dedicated to providing the highest quality products and services. We continually strive to satisfy our customers’ wants and needs. Service is always delivered with a smile!

Our values

• Professional: Loyal to our word, we constantly strive to do our best with integrity.
• Positive Initiative: We are a company with a positive outlook. That is solution‐oriented and growth‐driven, we consistently create a happy working atmosphere.
• Family Oriented: As a business we keep on reminding ourselves of the impact our decisions have on the Fibonacci Family; we treat everyone with warmth, compassion, and respect.
• Rewards: We provide fair compensation, true recognition, amazing opportunities, and fantastic return on investment.